GEEK CHIC by UY Studio 

Introducing the latest evolution in our journey of learning and growth: our SS24 collection, "GEEK CHIC," by UY STUDIO. Building upon the foundation of our BACK TO SCHOOL campaign and the timeless pursuit of knowledge, we invite you to embark on a new chapter with us.

As the dust settles on the excitement of BACK TO SCHOOL, we find ourselves at the threshold of a new adventure: Spring Break. It's a time for relaxation, exploration, and embracing the spirit of freedom. At UY STUDIO, we're thrilled to introduce our latest collection, "Geek Chic," as a celebration of this moment of transition.

As students bid farewell to textbooks and classrooms for a brief respite, "Geek Chic" encapsulates the essence of Spring Break: a blend of carefree attitude and intellectual flair. From sunny days by the beach to vibrant nights out with friends, our collection embodies the playful yet sophisticated style that defines this season.

Drawing inspiration from the eclectic mix of culture references and academic motifs, "Geek Chic" offers a range of statement pieces that seamlessly blend comfort and style. Our collection allows you to express your unique personality with confidence.

As we embark on this journey of self-discovery and adventure, let "Geek Chic" be your companion, guiding you through the excitement of Spring Break and beyond. Embrace the joy of spontaneity, the thrill of new experiences, and the confidence that comes from embracing your individuality.

Join us as we usher in the season with style and substance. Explore the "Geek Chic" collection online and in stores now, and let your personality shine brighter than ever this Spring Break.

Creative Direction & Casting: Idan Gilony I Photography: Kantatach Kijtikhun I Styling: Jordan Doyle I Production: Patricia Orza I Makeup: Carolina Lazo